Treat 'Em Like They're One in a Million

Updated: Sep 22

Treating others like they are one in a million. Now that's an incredible quality. I bet you can picture someone right now, someone you know personally or professionally, who radiates this attribute. They just make everyone feel special. Really special. Maybe even all of the time.


Have you ever wondered if it's completely effortless and natural, or if someone works really hard at making sure others feel like they are the only one in the world?


It's the small things. It's the big things. It's completely genuine. And it's wonderful to experience.


About a month ago, I was out to dinner with a close friend who is in a league all her own in making people feel important, valued, and appreciated. She is amazing to watch. But it was the restaurant manager that caught our attention that night. Noticing that we were adjusting our uneven table, he came around to fix it and again to check on us to make sure we were satisfied. He seemed to effortlessly lead with his servant heart. I don't remember his name, but I sure remember the way he made us feel.


How often do you make your clients feel like they are the only person who matters to you right now, in this moment, in this interaction? What about your colleagues, friends, and family?


Life’s most persistent and urgent question is: "What are you doing for others?” – Martin Luther King, Jr.

I have a lot of work to do on this myself, as I know that all too often I give off the vibe that I have somewhere more important to be, something more important to be doing. I make myself practice, but not nearly as often as I should.


Today, I spent some unexpected time sitting and visiting with my elderly neighbor. When I saw him on the porch reading, I stopped over to say hello. It wasn't until after we were done talking that I realized I was without my watch and cell phone. I tried hard to give him my full attention and just enjoy the conversation.


A colleague recently commented that she believes the most influential person in the room is not the one who feels important, but the one who is great at making others feel important. I know many, many sales professionals who are terrific at this. And they've harnessed their abilities to build quality, long-lasting client relationships over the years.


Life is truly a journey. And, in my opinion, this particular quality - the ability to make others feel amazingly special - must be genuine and come from the heart. But it costs nothing...absolutely nothing...to make each person you interact with feel like they are the most valued and the most important in that moment.


I've written often about active listening, and giving others your full attention and focus. How incredible for those who can connect the dots and take the leap to making others feel like they are one in a million. I personally have a long way to go, but a desire to improve, each and every day.


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